"The activity or profession of producing advertisements for commercial products or services." Advertising is probably one...

My A to Z of Fashion - A

12:00 Laura Thornberry 0 Comments


"The activity or profession of producing advertisements for commercial products or services."

Advertising is probably one of the biggest markets in which the public find out about fashion and what's available. Advertising focuses on creating promotions for the fashion industry as well as retailers to bring to you the latest trends, deals and arrivals from the company brands. The outcome of fashion advertising is to connect potential customers and buyers with the brand and intriguing them to have a look or shop with that brand. Retailers try to make the adverts they create memorable and eye-catching, to make sure the customers remember what they have seen and are more likely to shop with the brand.

Fashion/Beauty advertising follows a vast array of formats, from magazines to websites to TV adverts to billboards to even your email and dressed mannequins in store. Advertising is just seen everywhere these days from watching the TV at home, shopping the high street and even surfing the web. Some examples of fashion advertising are...




To me, the message that is brought by fashion advertising is to introduce, promote, inspire, share ideas to the public. This allows the consumer to become aware of brands and companies, what they have to offer and to showcase there items that are available, whether that be new arrivals to that company or even when they have a sale.

What is your view on fashion advertising? Do you get drawn in to buying something that has a memorable advertising campaign?

**Images used in collage are from google images/ not my own photography
**Video sourced from Youtube

0 comments: