"Social media are media for social interaction, using highly accessible and scalable publishing techniques..." Social med...

My A to Z of Fashion - S

12:00 Laura Thornberry 0 Comments

Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques..."

Social media is something that influences just about every aspect of our daily lives.  Social Media is seen as the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. Its phenomenal growth in such a short amount of time has changed consumers' lives in many ways! Social Media is heavily used worldwide that people use to share opinions, insights, experiences, and perspectives with each other.

So what is my opinion on Social Media in the Fashion industry? The Fashion industry is heavily associated with Social Media, as a user of sites such as Facebook, Twitter and Instagram, as well as an avid Youtube viewer, Social Media is something that helps me gain inspiration and ideas in regards to fashion and style. Through the use of Social Media, I am able to gain the latest news and updates from brands and companies all over the world, which allows me to be constantly being introduced to the latest trends, style tips and fashion ideas on a global scale!

 In regards to fashion, Social Media platforms such as Youtube, Twitter, Facebook, Tumblr, Instagram and Pinterest are simply used for advertising and marketing by brands/companies, to bring the consumers the latest news, promotions and developments in the fashion world.  With Social Media being so easily accessible, available on a variety of platforms and of a worldwide nature, it has fundamentally changed the way people shop and discover fashion entirely.

Whilst conducting some online research for this post, I came across an interesting article which you can view here, which focuses on some stats and info regarding how fashion brands and industries are using Social Media to branch out and expand their publicity and audience.

How does Social Media influence your fashion and style choices? Which platforms of Social Media do you use to gain fashion inspiration? How does Social Media affect you and your life?

*Images used in collage are from google images / not my own photography
*Videos sourced from Youtube