5 Top Tips for Marketing Your Business

AD| Whether you’re just about to launch a start-up or your business is ten years old, you should always be thinking of innovative ways to attract new customers and retain existing ones. This essentially comes down to your marketing strategy and some trial-and-error processes to figure out what works for your company and what doesn’t. Read on for some helpful tips.

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1) Audit Your Website
Nowadays, it’s absolutely crucial for all companies to have a fully functional website. Potential customers will use the website to gauge the value of the products or services, 24 hours a day. Assess your website or contact an SEO agency to carry out an audit on your behalf so that you can figure out some areas for improvement, and therefore attract more traffic to the site. 

Consider the following when auditing your site:
· Does your website align with your brand values?
· Is your website responsive across all devices?
· Does your website load quickly?
· Does your website run on HTTPs?
· Does your website contain any broken links?
· Does your website contain enough relevant content and keywords?

2) Share on Social Media
The online world doesn’t just refer to your website. Social media is another great way to advertise your products or services to a wider audience. Employ a graphic designer or try your hand at creating your own on Canva or another design tool so that you can share stunning visuals on your social pages. Make use of appropriate hashtags and ensure your captions are captivating.

You should also consider the best time to post on social media, as this is crucial for boosting engagement. This will involve some experimentation, but you could also look at the Instagram Insights tool if you have a business account to get an idea of when your followers are usually active.

3) Launch Some Google Ads
Goole Ads allow you to get to the top of Google’s Search Engine Results Page so that you stand out amongst your competitors. Again, this is another way to get notices online, but you’ll need to do your research so that you are targeting appropriate keywords. You may require some additional support with this, but it will be worth it for the ROI.

4) Giveaway Merchandise
Promotional merchandise is a fantastic way to appeal to your target audience and make yourselves more memorable. Here are some examples of how you can use branded items to promote your business.

· Take branded stationery, such as pens and notepads, along to your pitch meetings
· If you’re an eCommerce company, add a small gift to customers’ online orders
· Launch a competition on social media, in which a selection of branded items form the prize
· If you own a store or restaurant, give away promotional merchandise with each purchase

These are just a few ideas to get you started, but there are plenty of other things you can do with promotional items. Just make sure the items you choose are illustrative of your brand. For instance, if you own a beauty salon, you could give away little lip glosses or nail polish. Don’t worry if your branded merchandise campaign doesn’t result in a large influx of sales; it’s more about building relationships.

5) Concentrate on Customer Retention
It’s usually a lot easier and more affordable to retain existing clients/customers than it is to attract new ones, and handy because they tend to spread the news about how great you are. Be sure to inform them of any changes to your business that might affect your relationships, engage with them through emails and social media and encourage them to leave you feedback on Trustpilot and other review sites.

The above suggestions merely scratch the surface when it comes to marketing, but should give you a few ideas to inspire you to take your marketing campaign to the next level.

Do you use any of these ways to market your business? What other tips do you have?

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