The living room is the best place to relax on the sofa with a good book in winter, and is normally a place you spend a lot of time in. Since comfort and warmth is the priority, pile up your sofa with cushions and blankets or add a stylish throw. Roll out a carpet to keep your feet warm with a rug that matches the colour scheme of the living room. To avoid a running noise, put on some socks and strut around in total comfort. Depending on the size of your living space, it may be easier and quicker to install carpet tiles. Online stores such as www.carpettilewholesale.co.uk are a good option as they offer a variety of carpet tile styles in a variety of colours, at an affordable price, perfect for any home's colour theme.

If you want your bedroom to replicate the vibe of a luxury hotel, give it a quick upgrade by layering it with throws and pillows. Curtains, throws along with velvet pillows, will not only add a touch of luxury to any room but will convert it into a place of cosy refuge till the temperature starts to rise again. Moreover, these simple accents can be easily removed whenever necessary.

A splash of colour can instantly change stark and cold spaces into a cheerful environment. Add a few bold designed pillows or a bright throw to get rid of the winter blues and glam up the room. If you mix the right warm terracotta and cool grey tones, the shades can last you well up to spring. The best part is that they are hardly a major investment.

Winter months take their toll on the kitchen, so it is important to give a little makeover to this place as well to give it a new look. You can add a patterned shade to your kitchen windows, to make it look bright and cheery for many days. You can even stitch your own curtains by purchasing the fabric and colour of your choice and hang it from the rods using clip-style curtain rings.

Curtains help insulate a room by preventing the loss of warm air, and in turn beat the cold. Thermal curtains are not only aesthetically pleasing, they also provide the utmost privacy as they are made of thick materials. Select the style that complements your room the most, and determine the correct length to increase the look of your windows.

After returning home exposed to freezing temperatures and hostile winds, it is the time to treat yourself to the luxury of a steaming hot bath. Turn your bathroom into a spa by putting on the stereo, light scented candles, add a few drops of your favourite aroma to the foam and enjoy a steamy downpour in the backdrop of a printed shower curtain. When you finish, wrap yourself in a soft, fluffy towel featuring your favourite print.

How do you get some freshness into your home with all windows closed, and the outside world is like a part of the North Pole? Exotic plants will purify the air and add a touch of greenery into your interiors and allow you to drift to sleep dreaming of warmer climes. Try adding plants like lavender, eucalyptus or jasmine to infuse a nice aroma into the surroundings.

Many women have endured that incredibly patronising moment where they are told to ‘smile more’ by some random person on the street. It’s understandable to be irritated by this remark. After all, it’s unhealthy to adopt a mindset whereby you owe anyone anything, particularly a smile to a stranger. Some people keep such things reserved for the special people or moments in their life, or simply don’t want to walk around looking gleeful without an actual reason to be.

There’s nothing wrong with having your guard up or being neutral with people you don’t know. Therefore, your smile can be a sign of submission, particularly if you hand it out to strangers on the street like a dancing monkey. Some even argue that, for women, looking unapproachable on occasion can be a great asset, and if that’s the way you want to go about things, that’s valid. In the end, using your smiles at your own discretion is all that can reasonably be expected of you.

A smile can be infectious, and there’s a lot of power in that! Louis Armstrong was partially right; "when you’re smiling, the whole world smiles with you". If the more open sort, then smiling can be viewed as putting yourself out there, thereby encouraging others to follow suit and do the same. If you can be the people’s champion in that regard, people may come to view you as a beacon of positivity, and the go-to for a good time!

If you smile when meeting someone for the first time, you’re almost guaranteed to have them return the favour. Most people like to be around happy individuals, hoping their upbeat energy will be infectious enough to give them a lift somewhat. If you can provide that, you’re winning.

In any social engagement, a smile can lift everything up, allowing your personality to sing in all its glory. If you’re more inclined to smile in social settings, you might find you make more friends, or even have better luck with potential romantic partners. Your smile demonstrates a degree of openness, and it can also be the ultimate wordless compliment. After all, you are showing that you are happy with the company you’re keeping in a very organic way, free from the dilution of words. 

To electrify your smile even further, you could consider something like the Crest Whitening Strips from EuroWhite to give your chompers some extra shine. While every smile is a lovely smile, if you’re self-conscious about your own, these fluoride toothpastes and 3D Crest Whitestrips might just help you clamber over a few hurdles. You’ll have less anxiety when you know you’re looking your personal best, enabling you to thrive in any social situation imaginable.

Just as much as your smile can set the mood of a social scene, it can also defuse any unwanted tensions that come from others later on. It sometimes takes a skilful smile to counter negative vibes. After all, everyone is aware of at least one person misery guts in their life killing vibes left and right. Much of dusting these people down and turning their attitudes around can come from your smile. It communicates that you’re above their drama and they should be too, without launching tirades and being confrontational!

Being able to smile through someone else’s negativity can also influence the ‘Debbie Downer’ also. If you’re being bullied, a grin from you could be enough to let them know that their efforts are wasted on you. You could be splitting up a fight between friends, and the smirk can be a signal that their squabble is rather pathetic. Use it wisely, and your smile can turn ugly situations into harmless, forgettable instances.

The phrase ‘grin and bear it’ has lasted a great many years for a reason, and there is no harm in taking it literally once in a while. A smile can not only defuse other’s confrontations, but also your own. Bored at a friend’s party? Smiling is likely the polite way to conceal your true feelings about the matter. Irritated by a very temporary acquaintance? A grin might just be enough to get you through the encounter unscathed socially. 

Sometimes, a smile can be worn like a mask, seeing you through awkward or unfavourable situations sooner rather than later. Of course, you shouldn’t conceal your feelings in times of true distress, and getting help should be at the top of your agenda in such scenarios. However, for the more trivial, mind-numbing matters in life, grinning and bearing it can prevent sticky scenarios becoming more uncomfortable.

Smiles are incredibly useful tools in professional settings, enabling people to ease up and relax when important matters are being discussed. Even the job interview stage benefits from a warm smile. Whether you’re the interviewer or the interviewee, smiling tells the other parties that you’re pleasant and comfortable under pressure. Of course, nobody wants to work with soulless drones all day, so if you can offer a smile, it’s just a signal that you’re positive, upbeat, and happy to be there.

It’s not just about interviews either. Client meetings, monthly performance reviews, customer facing roles; the smile takes the sting out of all of them. You will notice that most shop staff you have dealt with in your life have had a smile on their face, as in that context, it is incumbent with their role and a large part of how they engage customers. 

Developed by hair expert Lisa Shepherd, The Hair Boss is a current favourite go-to brand of mine to help tackle my hair problems. Recently, I've been trying out The Overnight Repair Serum to help restore my drier mid-lengths and ends, and regain some much needed moisture. With a lightweight formula, you only need a couple drops everyday to get the best results. A little bit definitely goes a long way, and this 30ml bottle is bound to last you a long time.

Formulated with a blend of luxurious hair oils, this overnight serum has seriously been helping to hydrate and replenish my dry ends. It’s an indulgent, and easy way to improve hair health with only a few seconds work, adding that much needed moisture it's desperately needing.

The Overnight Repair Serum has been a great addition into my haircare routine, so simple to use and requires minimum effort, it's a thumbs up from me! I like to keep this hair serum next to my bed, to ensure the application of the product is so easy and quick. Before I go to sleep, I like to warm 2-3 drops of the product into the palm of my hands, and gently massage into the mid-lengths and ends of my hair. 

I follow this by simply brushing my hair, to make sure all the product has been evenly distributed through my hair, and leave it to work its magic overnight. With regular use of this product, I have definitely seen a change in the texture and appearance of my hair, especially at the ends. The Overnight Repair Serum has definitely helped add moisture and shine back into my hair, and provided that hydration it's really needed on my journey to healthy, strong hair.

Nowadays, it’s absolutely crucial for all companies to have a fully functional website. Potential customers will use the website to gauge the value of the products or services, 24 hours a day. Assess your website or contact an SEO agency to carry out an audit on your behalf so that you can figure out some areas for improvement, and therefore attract more traffic to the site. 

· Does your website align with your brand values?

· Is your website responsive across all devices?

· Does your website load quickly?

· Does your website run on HTTPs?

· Does your website contain any broken links?

· Does your website contain enough relevant content and keywords?

The online world doesn’t just refer to your website. Social media is another great way to advertise your products or services to a wider audience. Employ a graphic designer or try your hand at creating your own on Canva or another design tool so that you can share stunning visuals on your social pages. Make use of appropriate hashtags and ensure your captions are captivating.

You should also consider the best time to post on social media, as this is crucial for boosting engagement. This will involve some experimentation, but you could also look at the Instagram Insights tool if you have a business account to get an idea of when your followers are usually active.

Goole Ads allow you to get to the top of Google’s Search Engine Results Page so that you stand out amongst your competitors. Again, this is another way to get notices online, but you’ll need to do your research so that you are targeting appropriate keywords. You may require some additional support with this, but it will be worth it for the ROI.

Promotional merchandise is a fantastic way to appeal to your target audience and make yourselves more memorable. Here are some examples of how you can use branded items to promote your business.

· Take branded stationery, such as pens and notepads, along to your pitch meetings

· If you’re an eCommerce company, add a small gift to customers’ online orders

· Launch a competition on social media, in which a selection of branded items form the prize

· If you own a store or restaurant, give away promotional merchandise with each purchase

These are just a few ideas to get you started, but there are plenty of other things you can do with promotional items. Just make sure the items you choose are illustrative of your brand. For instance, if you own a beauty salon, you could give away little lip glosses or nail polish. Don’t worry if your branded merchandise campaign doesn’t result in a large influx of sales; it’s more about building relationships.

It’s usually a lot easier and more affordable to retain existing clients/customers than it is to attract new ones, and handy because they tend to spread the news about how great you are. Be sure to inform them of any changes to your business that might affect your relationships, engage with them through emails and social media and encourage them to leave you feedback on Trustpilot and other review sites.

The above suggestions merely scratch the surface when it comes to marketing, but should give you a few ideas to inspire you to take your marketing campaign to the next level.